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The term 'investment' would have been very familiar to most people. Investing some capital in an asset or a business area is believed to improve the lives towards a better direction.

The mindset refers to the yield of capital which gives a great advantage. The ultimate goal of the decision to invest is none other than to achieve financial freedom. Something that is difficult to obtain through conventional efforts, such as the world of work.

The rate of return on investment of any kind was certainly risky, as does the risk of staying there on business or other venture, indiscriminately.

For example, the phenomenon of the Asian financial crisis in 1998, which has been 'eating' assets and capital big business countless. Similar events happen 10 years later in different parts of the world, sub-prime mortgage crisis hit the United States. The big issue that hit the housing sector in all parts of the United States has led the European countries on the other, larger crisis, the debt crisis. Crisis after crisis has made ​​many companies out of business, including corporate giants such as Lehman Brothers. Even more work and potential returns, the greater the potential risks that might be borne. In other words, Reward and Risk have the same correlation and indisputable.

Furthermore, there are two variants of investment to opt, the investment in the real sector and the non-real. Real investment in general, requires large capital and a relatively long time to reach the break-even point, especially to achieve profitability. In addition, this type of investment requires managerial strength and strong external support in order to achieve the growth prospects and long-term gains.

Based on statistics from Small Business Administration (SBA), only 44% of business units that can last more than four years. The success ratio is quite depressing to be used as a benchmark investment.

Another challenge is making it difficult to survive the real business, among others:

  • Capital structure is less effective
  • The expansion is too rapid, as indicated by the number of businesses in the    U.S. that collapsed when the financial crisis held down
  • Budget expenditures are too big, especially for promotion
  • Selection of less strategic locations
  • Business planning is not concrete and lack of effectiveness in the performance management
  • Most of the challenges mentioned above are certainly not found in the world of financial investment, especially investment in futures or derivatives.